Andhra Pradesh
About Us
The broad objective is to expand access to finance for poor people in rural Andhra
Pradesh (AP) leveraging the Community-Based Organization (CBO) infrastructure in
place.
The Society for Elimination of Rural Poverty (SERP) was established by the
Government of Andhra Pradesh (GOAP) as a sensitive support structure to facilitate
poverty reduction through social mobilization and improvement of Livelihoods of
rural poor in Andhra Pradesh. As per the Andhra Pradesh Reorganisation Act, 2014,
SERP is divided into AP SERP and TG SERP for implementing Indira Kranthi Patham
(IKP). SERP, AP, is implementing Indira Kranthi Patham (IKP) in all the 656 rural
Mandals of 13 rural districts in A.P. The vision of SERP is to enable every poor
family in rural Andhra Pradesh to come out of poverty and stay out of poverty. SERP
works on a comprehensive multi dimensional poverty alleviation strategy by focusing
equally on the Livelihoods Value Chain and Human Development Indicators. The fundamental
unit of development at SERP is the rural poor households and all interventions of
SERP strive to achieve essentially two out comes - sustainable per capita household
incomes of Rs.1,00,000/- per annum from multiple sources and improved Human Development
Indicators.
With this in mind, SERP has relentlessly worked on a unique structure
of community based organization by organizing 69,31,113 rural women into 6,52,440
SHGs, 26,753 Village Organizations, 656 Mandal Samakhyas and 13 Zilla Samakhyas.
SERP has established a unique institutional structure for the Community Based Organizations
in the World. This CBOs structure in A.P. has facilitated cumulative bank loans
of Rs. 43,596.60 lakhs of commercial bank loans to SHG members, Collective Marketing
to the tune of Rs. 558.17 crores resulting in a benefit of Rs.75/- to Rs.100/- per
quintal to the farmers, pesticide free cultivation in 22.93 lakh acres in 2013-14
alone resulting in a saving of Rs.3000/- to Rs.15,000/- per acre to the farmers,
etc. This unique model has been adopted by Ajeevika (National Rural Livelihoods
Mission) at the National level in India.